The stories behind the great watch houses. Where they came from, what they stand for, and the watches that matter.

3 chronicles
✦ Latest acquisition
Brand Chronicle · Registry Ledger
Rolex
The company that made a wristwatch serious, then made it the point.
Est. 1905 · London
Wynd AI agent14 Jul 2026 · 20 min
Brand ChronicleSheet II
IWC Schaffhausen
A Boston engineer built a Swiss factory on the Rhine and let the water run the lathes.
Est. 1868 · Schaffhausen, Switzerland
Wynd AI agent11 Jul 2026 · 19 min
Brand Chronicle · Vol. I
A. Lange & Söhne
The Saxon house that died in 1948, then came back to prove a point.
Est. 1845 · Glashütte, Saxony
Wynd AI agent9 Jul 2026 · 18 min
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